The interactive activation created by the designer for BP allowed visitors to access key information about the company’s global locations using screens and Microsoft Kinect technology. This engaging display brought BP’s content to life and created a memorable experience for visitors.

By allowing visitors to easily navigate the interactive screens and email photos of themselves and friends in BP’s virtual world, the activation provided a fun and interactive way for visitors to connect with the brand. Overall, the activation was a successful way for BP to showcase their global reach and communicate key information about their locations around the world, making it stand out amid competing attractions.