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Chevron WGC

Chevron WGC

CHALLENGE

Deliver Chevron’s exhibition program worldwide to multiple audiences, ranging from the industry-educated energy elite to members of the community, they operate in, to highly educated college recruits. Employ a compelling yet straightforward messaging strategy that grabs attention and draws them in.

 

OUTCOME

Working in association with Lippincott new york, I was able to create an exhibition stand that connected with there audience, tell chevrons story, a position as the partner of choice and leverage branding opportunities.

Messaging stood at the forefront of my design. It is one of the essential tools to communicate what chevron do and how they do it and ranges from short headlines to in-depth stories. My designs showcased different messages by using the available space in the most effective manner possible throughout the life of the program. Communicate the right message at the right time during a visitor’s journey. I defined a flexible messaging framework followed on every exhibition stand design.

 

SCOPE OF PROJECT

  • Conceptualisation
  • Sketching
  • 3D visualisation
  • Scriptwriting
  • Filming
  • Direction
  • Programming
  • Technology
  • Video
  • 3D modelling
  • Texture mapping
  • Lighting
  • Art direction
  • Materials selection
  • Project management
  • Motion graphics
  • UX design
  • UI design
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Creator, Designer, Director, Maker