CHALLENGE: Design a branded environment for MDC at RetailEXPO, where retailers, brands, and hospitality providers discover new technology solutions to enhance customer experience, increase operational effectiveness, and drive sales.

OUTCOME: I created a highly impactful black-and-white design that reflected a barcode, focusing on MDC’s products and the action of scanning. The resulting environment was fun and stood out, and visitors loved it.

SCOPE OF PROJECT: The project involved conceptualization, sketching, 3D visualization, scriptwriting, filming, direction, programming, technology implementation, video production, 3D modelling, texture mapping, lighting, and art direction.


Creator, Designer, Director, Maker