Visitor Persona

Human-centred design.

Defining a visitor persona (also called a customer persona, audience persona, marketing persona, buyer persona or human) helps you create content to target your ideal customer better.

As a designer or any marketer, it’s easy to get lost in the details of tracking your latest engagement and campaigns. Visitor personas remind you to put your audience’s wants and needs ahead of your own.

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Creator, Designer, Director, Maker